campaign
I did the Big, Scary Thing in my career and pivoted from working as a Senior Copywriter on campaigns (hello, that is what you’ll be seeing here) to working as a Social Content Lead (you can look at that on over here).
When I say “worked on campaigns”, I mean I concepted worlds for each new product launch or brand moment (working with an Art Director, of course), then created a main visual to tell the story of that world. From there, I would write copy for Visual Merchandising, Etail/Owned Site, and Press.
